Rationing wasn’t just for food in the 50’s but in also included many commodities such as household goods, petrol, and clothes. Rationing was done to ensure that the distribution of scarce resources and valuables were fair. Just like many other items, raw material and cloth couldn’t be imported, so the amount of clothes people could afford had to be controlled by a rationing system that was introduced in 1941, where each person was allowed 66 coupons per year, which added up to a complete outfit and this cloth rationing system continued well after 1952.
Fashion in the decade that followed reflected many of the social changes of the sixties after the rationing was abolished. A succession of style trends led by Cristobel Balenciaga and Christian Dior defined the changing silhouette of women clothes through the 1950s. An online location where you can discover the real beauty of the 50’s fashion is Bingo Extra, the mobile bingo site that is giving away £10 Free to everyone signing up, with no deposit required. This bingo site is the place where the clock has stopped ticking since the 50’s, so everything about the 50’s fashion is still trending at Bingo Extra. Every corner of the site provides a unique view of the 50’s style and fashion, where life used to be simpler. Even the bingo rooms found at Bingo Extra such as The Diner and The Candy Store are reminiscent of the 50’s fashion. You may join in the fun on this site by playing bingo, slots, poker, blackjack, and roulette.
The “New Look” is the brainchild of Christian Dior and this collection was launched in 1947, where he claimed that he wanted to bring back beauty and feminine clothing. This New Look was recognisable by its curvy lines and shape, which were a far cry from its immediate predecessors. A womanly hourglass figure was the desired look with a plentiful bust, full hips, and a tiny waist. Shoulders were rounded and natural instead of the being square. Skirts were full and mid-calf, where they flowed with layers of nylon petticoats. A glamourous appearance and feeling was given by the grandeur and freedom of skirts.
Mary Quant later became famous for making mini-skirts popular, and later the hot pants in the sixties from her King’s Road boutique called Bazaar, and this became the epitome of fashion during that decade. This little skirt was designed to be liberating and free for women, with simple geometric shapes and colours bringing women a newfound femininity. Women found themselves free to wear more youthful and playful clothes that would have seemed contemptible a decade before. The Quant Style was soon known as the Chelsea Look. Mary Quant was appointed as DBE by the Queen back in 2015 for services to British Fashion. Vibrant colours and psychedelic prints began making their apparition on clothes in the late 60’s, as the hippie movement became more popular.
Fashion has come a long way since half a century ago, from sophisticated to classy to a little bit more daring. The fashion industry is now a fully dynamic international business, and gone are the early days when only Paris designers dictated fashion!