If you are looking to increase the amount of export trade your company has, going to an international trade show is one of the best ways to make new contacts and ultimately more sales. However, going to an international trade show can be very different from those which are domestic. It is important to be prepared. Here are a few tips which will help your international trade show be a success:
Logistics – Make sure that everything that you need will be at the show, this includes samples, giveaways, literature about your company and products, and most importantly your stand. If you are far away from your home country it’s best to use a local stands company for example if you are looking for stands in Beijing it’s best to work with a coordinator there. They have local market knowledge and will be able to help you get the most effective stand. If your company has a shipping account, you will be able to ship all of your stand materials to the trade show location before the event.
Translation – If you are working in another country, it’s worthwhile getting your literature translated to the local language along with having local language speakers on your booth. If you don’t have any speakers of that language in your company, your stand agent will be able to help you find them. Having your literature in another language will help potential customers understand the value of your product and will help in the sales process. Language barriers can often create difficulties, so by having as much translated as possible you reduce these barriers.
Culture – There are different business cultures all throughout the world, you should read up on how business is done in the country your tradeshow is in. Having a good idea about how business is done within the country you are in will help you win report and ultimately sales, the whole purpose of your trip. It will also help you to be a better business person by judging interest and how things are going.
Going to an international trade show will give you a huge amount of contacts which can boost your business. Good preparation for the show is key to success and getting the results you want from the show. Follow these tips and watch your new sales rise, as you gain new orders from all over the world.
